Justness started in Massachusetts after its Founder Michael Latulippe was certified as an Economic Empowerment priority applicant (EEA202380) by the Massachusetts Cannabis Control Commission for having demonstrated experience in or business practices that promote economic empowerment in communities disproportionately impacted by prohibition.
He created the company with the intent to disrupt the current cannabis retail model and delivery market by developing a brand and corporate culture that was focused on the company’s social justice initiatives in communities of disproportionate impact, with staff, and with other social equity entrepreneurs. Utilizing the existing delivery regulatory framework, Justness has developed its own unique and scalable business model that will allow for rapid expansion of its delivery service across the state once operational. Justness is defined as the quality or state of being just, equitable, or right. Consumers who interact with our drivers, delivery vehicles, third-party technology provider, or purchase our products, will know by our own brand name that our focus is our state mandated social equity efforts and helping our staff start their own social justice focused enterprises.