SOCIAL EQUITY
We have baked social equity best practices directly into our business model to empower individuals and communities.
CONTACTLESS TECHNOLOGY
Contactless retail store hardware was developed to increase efficiencies and protect the public health at dispensaries.
RARE PRODUCTS
Our products are creative, authentic, sustainable and allow our customers to assert their cannabis connoisseurship.
EXPERIENTIAL DESIGN
We shape the customer experience for our products with frictionless access in-person or online.
MASSACHUSETTS ECONOMIC EMPOWERMENT PRIORITY APPLICANT & SOCIAL EQUITY FOCUSED BUSINESS
Justness started in Massachusetts after its Founder Michael Latulippe was certified as an Economic Empowerment priority applicant (EEA202380) by the Massachusetts Cannabis Control Commission for having demonstrated experience in or business practices that promote economic empowerment in communities disproportionately impacted by prohibition.
He created the company with the intent to disrupt the current cannabis retail model and luxury product market by focusing on customer experience, innovative technologies, and funding restorative efforts led by social justice organizations. Consumers who interact with our contactless retail system, delivery vehicles, or purchase our products, will know that a portion of our income goes directly to fund social equity efforts.
REPAIRING THE HARMS
We are committed to empowering individuals and communities disproportionately impacted and harmed most by cannabis prohibition through developing innovative products, unique customer experiences, and efficient, frictionless access.